We send cheesy emails!
Skip to product information
Raise a laugh and a toast with this laid-back tee that turns a classic beer bottle into a caped crusader — the ‘Alcohol Hero’ design nods to Wisconsin’s proud beer culture with playful, irreverent charm. Lightweight yet substantial, the garment-dyed cotton softens with wear and keeps the color rich, while the relaxed fit and tubular knit make it feel lived-in from day one. Slip it on for backyard barbecues, game nights, or casual runs to the corner taproom. It reads like a wink to friends who appreciate local brews, tailgate rituals, and the goofy side of state pride. The subtle, vintage-toned dye and clean double-needle construction mean this shirt looks like it’s been in rotation for years — the kind of shirt you reach for when you want to be comfortable, have a laugh, and celebrate Wisconsin culture without taking yourself too seriously.
Product features
- Sizes S–4XL available (see Comfort Colors 1717 size chart)
- 100% ring-spun US cotton, garment-dyed for a soft, vintage feel
- Double-needle stitching on all seams for durability
- Tubular knit (no side seams) with relaxed, pre-shrunk fit
- Medium-weight fabric (6.1 oz/yd²) with sewn-in label, made in Honduras
Care instructions
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean
$20.68 USD
Product features
- Sizes S–4XL available (see Comfort Colors 1717 size chart)
- 100% ring-spun US cotton, garment-dyed for a soft, vintage feel
- Double-needle stitching on all seams for durability
- Tubular knit (no side seams) with relaxed, pre-shrunk fit
- Medium-weight fabric (6.1 oz/yd²) with sewn-in label, made in Honduras
Care instructions
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean